List Building is the #1 job of any online/affiliate marketer. It is the foundation of your business, and will create the lasting and repeatable online income that we are all working towards.
Building that list is something that you need to be doing each and every day.
And yes, it is something you will have to work at and work with.
Just because you plant a garden, doesn't mean it will grow on it's own :-)
So here are a few tips to get you started in the right direction.
When you start out trying to build an email list you may be overwhelmed with all the various aspects of the process. There are several different parts involved, but I am firm believer in keeping things simple while remaining effective. There are a lot of articles online that will lead you to believe that you need to make this process complicated, but the truth is you do not. I have build many email lists from scratch using simple, effective techniques.
Why You Need An Email List
Having an email list is like having free, targeted traffic to your business opportunity on demand at your disposal 24/7. Your email list will include people who have subscribed to your content because they like it! It’s essentially your own audience. You can keep your email list engaged on a regular basis whenever you come out with new tips, product recommendations, or personal progress!
Know Your Ideal Customer
First, you want to make sure you have a solid understanding of your ideal customer or target market (your subscribers). You should understand their needs, expectations, pain-points, desires, etc. To help make this process easy, you can create a buyer persona, which is like creating a fictional character that represents your ideal customer. Knowing your ideal customer will also help you understand what type of content to create.
Offer Something for Free
Next, in building your mailing list, make use of the fact that people love to get things for free. It can be something as simple as a coupon, promo code, free ebook, report, or something your readers will find value in. You want to make it something they will find irresistible.
If you’re going to offer a promo code or coupon, you won’t need to actually create any content – just have the first series of your autoresponder contain the information for them to access their discount. However, if you are wanting to give away free content, such as an ebook, you will need to create the content yourself, purchase PLR (Private Label Rights) content, or hire a content marketer to create custom content for you.
Create A Unique Opt-In Form/Squeeze Page
You’ll need an opt-in form/box on your blog that CLEARLY features your irresistible offer. Make your opt-in box is obvious and easy to fill in. If you’re new to creating opt-in forms, you can create using a free list management software such as Sendsteed.
You can also create a squeeze page is basically a one-page website that features your offer along with an opt-in form so subscribers can sign-up to your list. Both opt-in forms AND landing pages will allow subscribers to get their freebie and become part of your email list. I highly recommend having a squeeze page as you will learn about further down in this post.
Whether you use an opt-in form, squeeze page, or both, you definitely want to make the sign-up process to the mailing list fast and easy. Nothing turns people off faster than a website that is complex and confusing. It’s said that the average person only visits a website for a few seconds before moving on. Therefore, complexity will lose your subscribers to your mailing list.